Yes, it’s true and may surprise some, but many small businesses new to digital marketing are unaware that you can get some free advertising on Google through Google My Business (formerly known as Google Places) instead of paying for pay-per-click (PPC) ads on Google.
And because Google is always looking to increase the value of its local search results — as well as its Google Maps application — the search engine giant has a simple way for you to provide them with that valuable information about your business, which it infuses straight into its search engine results.
How to Advertise on Google for Free
In order to set up your Google My Business free listing, you’ll need the following information at hand:
- A brief description of your business.
- Your phone number, address, website, hours of operation, and any other contact info you want to advertise.
- A logo or image that represents your business (for example, a picture of your office, store, or restaurant).
To set up a Google My Business listing, follow these simple steps …
Step 1: Set Up Your Account
Visit http://www.google.com/business. To set up your business on Google My Business, click the ‘Get on Google‘ button below the text, “Get your business on Google for free.”
Step 2: Provide Your Business’ Location Information
Once you click ‘Add your business,’ Google will initially prompt you to provide the location information for your business as well as your business’ main phone number and category.
Step 3: Confirm Your Business & Agree to Terms of Service
Before you complete your business’ full listing (which Google allows you to manage as a Google+ page), you’ll need to confirm that the information you’ve entered up until this point is accurate, as well as agree to the Google My Business Terms of Service.
Step 5: Complete Your Business’ Listing Information
As I mentioned earlier, Google now uses the information from your business’ Google+ Page to power its Google My Business listings in search results, so the next step is to start editing your Google+ Page. Click the red ‘Edit‘ button at the top of your page to get started.