There are as many different types of digital marketing specialities as there are different methods to connect with digital media. Here are a couple of good examples.
SEO stands for search engine optimization.
SEO, or search engine optimization, is a marketing tool rather than a type of marketing in and of itself. It’s defined as “the art and science of making web pages appealing to search engines,” according to The Balance.
What matters most in SEO is the “art and science” component. Because it demands you to investigate and balance several contributing criteria in order to get the highest potential position, SEO is a science. The following are the most significant factors to consider while optimising a web page today:
- The level of user involvement is determined by the quality of the material.
- Inbound link quantity and quality
- SEO is a science because of the planned use of these parameters, but it is an art because of the unpredictability.
There is no measurable yardstick or consistent rule for ranking highly in SEO. Because Google’s algorithm is almost always changing, it’s impossible to make perfect forecasts. What you can do is keep a careful eye on the performance of your page and make improvements as needed.
Marketing with content
Material marketing, a strategy centred on the delivery of relevant and valuable content to a target audience, relies heavily on SEO.
The purpose of content marketing, like any other marketing technique, is to generate leads who will eventually convert into customers. However, it works in a very different way than traditional advertising. Rather than luring prospects with the prospective value of a product or service, it provides value in the form of textual information for free.
Content marketing is important, as evidenced by the following statistics:
- Consumers expect businesses to create interesting and useful content experiences, according to 84 percent of respondents.
- Companies with at least 5,000 employees produce material on a daily basis in 62% of cases.
- 92 percent of marketers agree that content is a vital asset for their firm.
- Content marketing, as successful as it is, may be difficult to master. Writers for content marketing must be able to rank well in search engine results while also engaging readers who will read, share, and interact with the business further. When content is relevant, it can form strong bonds with people all the way down the pipeline.
Marketing on social media
By involving individuals in online discussions, social media marketing can increase traffic and brand exposure. Facebook, Twitter, and Instagram are the most popular social media marketing platforms, with LinkedIn and YouTube not far behind.
Because social media marketing entails active audience interaction, it has grown in popularity as a means of attracting attention. With 96 percent, it’s the most popular content channel for B2C marketers, and it’s gaining traction in the B2B world as well. 61 percent of B2B content marketers boosted their use of social media this year, according to the Content Marketing Institute.
Built-in engagement metrics in social media marketing are highly important in determining how well you’re reaching your target audience. You get to choose whatever kinds of interactions are most important to you, whether it’s the number of shares, comments, or overall website clicks.
Your social media marketing approach may not even have direct purchase as a goal. Rather than encouraging customers to spend money straight once, many firms utilise social media marketing to initiate conversations with them. This is especially typical in brands that cater to an older demographic or offer items and services that are not suitable for impulse purchases. It all relies on the objectives of your organisation.
Check out our comparison of our free social media management tools vs. others to discover more about how Mailchimp can help you with your social media strategy.