What Is Digital Marketing and How Does It Work?
The use of the Internet, mobile devices, social media, search engines, and other platforms to reach consumers is known as digital marketing. In comparison to traditional marketing, some marketing experts believe digital marketing to be a whole new undertaking that necessitates a fresh approach to clients and a new understanding of how customers behave.
Getting to Know Digital Marketing
Digital marketing is interactive and targets a certain segment of the customer base. Digital marketing, which includes search result advertisements, email ads, and promoted tweets — anything that combines marketing with consumer feedback or a two-way connection between the company and the customer – is on the rise.
Digital marketing is not the same as internet marketing. Digital marketing can take place on mobile devices, on a subway platform, in a video game, or through a smartphone app, whereas Internet marketing occurs primarily on the Internet.
Advertisers are often referred to as sources in digital marketing, whereas members of the targeted ads are commonly referred to as receivers. Sources usually target receivers who are highly particular and well-defined. McDonald’s, for example, needed to spread the word after expanding the late-night hours of many of its outlets. It used digital ads to target shift workers and travellers, knowing that they made up a significant portion of their late-night sales. McDonald’s enticed people to download a new Restaurant Finder app by placing adverts in ATMs and petrol stations, as well as on websites it knew its consumers visited late at night.
All digital marketing operations revolve around a website. It’s a powerful channel on its own, but it’s also the medium for a number of online marketing initiatives. A website should clearly and concisely reflect a brand, product, or service. It must be quick, mobile-friendly, and simple to use.
PPC (Pay-Per-Click) Advertising
PPC advertising allows advertisers to reach Internet consumers via paid advertisements across a variety of digital venues. Marketers can create PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and target users who are looking for phrases related to their products or services. Users can be segmented based on demographic data (such as age or gender) or even targeted based on their specific interests or location in PPC advertising. Google Ads and Facebook Ads are the most prominent PPC platforms.
Marketing with Content
The purpose of content marketing is to use content to reach out to potential customers. Typically, content is uploaded on a website and then pushed using social media, email marketing, SEO, or even PPC advertising. Blogs, ebooks, online courses, infographics, podcasts, and webinars are examples of content marketing tools.