SEO is an important part of digital marketing because people conduct trillions of searches each year, often with commercial intent to learn more about products and services. Frequent search is a big traffic source for brands, reinforced by other marketing channels. A better ranking in search results than your competitors might have a substantial impact on your revenue.
However, search results have developed in recent years to provide users with more direct answers and information, which are more likely to keep them on the results page rather than sending them to other websites.
Remember that search results elements like rich results and Knowledge Panels can improve visibility and give users additional information about your company directly in the results.
To summarise, SEO is a critical component of a comprehensive marketing strategy. You may apply this knowledge to your paid and organic efforts, your website, and your social media assets, among other things, once you know what your website visitors want.
What is the best way for me to learn SEO?
Our Periodic Table Of SEO Factors will walk you through all the major principles you need to know about SEO, including the ingredients for good on-page and off-page SEO, as well as the “Toxins,” or strategies that can harm your rankings.
Three search niches are also examined in the table and accompanying report:
- Local Search Engine Optimization
- SEO for news/publishing
- SEO for eCommerce
This Guide to SEO is built around the Periodic Table of SE O Factors. These resources can help you learn about SEO and develop a successful plan.
Expert SEO Advice & Daily SEO News
Search Engine Land offers daily articles from experienced contributors that cover SEO topics mostly from an in-the-trenches perspective, in addition to everyday news pieces from our editorial staff.
For the latest up-to-date SEO news and expert columns, visit the SEO Channel. Subscribe to Search Engine Land’s daily email newsletter, which includes a summary of search marketing news as well as exclusive analysis and insights.
The SEO Library at Search Engine Land
In addition to basic SEO, Search Engine Land includes search engine optimization sections dedicated to each of the main search engines:
- Google SEO
- Google Algorithm Updates
- Google Search Console
- Bing SEO
What is SEO, and how does it work?
Search engines such as Google and Bing utilize bots to cruise the internet, traveling from site to site, collecting information about them, and indexing them. Consider the index a large library where a librarian can help you find what you’re looking for by pulling up a book (or a web page).
The algorithms then analyze the sites in the index, using hundreds of ranking criteria or signals to determine the order they should appear in search results for a given query. In our library analogy, the librarian has read every book in the library and can tell you which one will answer your questions.
Our SEO success factors can be considered proxies for user experience components. It’s how search bots decide whether or not a website or web page can give the information a searcher is looking for it.
Because, unlike sponsored search ads, you can’t buy your way up the organic search rankings, SEO experts must put in the effort. It is where we can assist you.